award winning commercials director and content creator
One of a set of films shot with multiple hidden cameras on the London Underground. Actors were sent into carriages demonstrating the highly addictive nature of the FIFA computer game played on their Nokia phones. All the rest of the people in the films are real members of the public or crew members disguised as such. (If you look carefully you'll see Theo In this one). The campaign, directed by Theo for agency Work Club, got a D&AD Awards nomination.